Lorne Lucree has spent his career utilizing a passion for beauty combined with a constant curiosity to distill consumer insights, developments in technology and active ingredients, packaging innovations, progress in sustainability, olfactive trends, inclusion efforts, and the latest formulation techniques into blue-sky ideas that translate into breakthrough, retail-ready products that resonate with a wide range of consumers and retail partners.
 
Combine the consumer-first approach of marketing from Procter & Gamble and Unilever Prestige, the attention to beauty métier from L’Oréal and Estee Lauder, the entrepreneurial, creative spirit of the world of brand building at a fast growth beauty incubator like Luxury Brand Partners (R+Co, IGK, One/Size), and a deep knowledge of operations and supply chain from personal care manufacturing, and you have a snapshot Lorne’s professional background that informs his approach to concept development. 
 
Lorne's innovative concepts have garnered global recognition, winning prestigious awards such as Allure Best of Beauty, Allure Best of Beauty Breakthrough, Refinery 29 Beauty Innovator, Glamour Beauty Award, Times UK Style Beauty Award, and Nylon Beauty Hit List. These accolades are a testament to his ability to create successful and resonating innovation. 
 
Most recently, Lorne held the position of Central Strategic Innovation Advisor to the Unilever Prestige portfolio of brands as well as SVP of Innovation at TATCHA.  He was also hand-picked as a member of the Conscious Beauty at Ulta Advisory Board and the Product Development Advisor for the Ulta MUSE Accelerator Program, showcasing his commitment to driving innovation in the industry.

Prior to Unilever Prestige, Lorne served as the Chief Innovation Officer and Head of ESG at Voyant Beauty, the largest beauty and personal care contract manufacturer in the US, along with holding product development and global marketing leadership roles at Estee Lauder, L'Oreal, and Luxury Brand Partners.

Lorne has an MBA from NYU Stern School of Business focusing on marketing, leadership, and change management and a Bachelor of Science degree from Boston University focusing on communications and women's studies.

Lorne is based in San Francisco, CA. For business inquiries, feel free to contact him below.

EXPERIENCE AT-A-GLANCE:

Companies: L’Oreal / Estee Lauder / Unilever Prestige / Luxury Brand Partners / Voyant Beauty / Procter & Gamble

Brands: IGK / R+Co / Tatcha / One/Size by Patrickstarrr / L’Oreal Professionel / Clinique / Matrix Haircare

Categories: Hair / Skin / Body / Fragrance / Home Fragrance / Color / Hot Tools / Implements

Retailers: Sephora / Ulta / Amazon / Bluemercury / SpaceNK